I'm pretty lucky.

I get to do what I love, every day.

Copywriting and content strategy are the perfect blend of strategic thinking, technical insight, and creativity.

I maintain a sharp focus on results, guiding customers toward my clients. I draw on storytelling techniques, creative writing tools, and thorough audience and competitor research.

Being trusted with an organisation’s marketing is a true privilege - I try to make every word count.

Look forward to chatting. Holly

MY BACKGROUND

For over ten years, I had an exciting career in Corporate Communications.

I travelled globally, worked for an FTSE100 tech company and ran communications on a multi-million-pound business transformation programme. I've led campaigns and have written internal announcements for senior leaders sent to thousands of employees.

After having kids, I set up as a freelancer. And it's a super fulfilling job. Because good marketing matters and can make a difference.

Here's where I can help.

I'll get to know your business and the sector in which you operate, inside and out. I gain a good understanding of what your buyers are searching for. I then design a strategy to guide them to you.

I'm fastidious in monitoring progress and tweaking our strategy as we go.

Why storytelling is important

During storytelling, our brains perform a kind of neural dance, with multiple regions lighting up.

We are more likely to take action and remember facts if they are woven into a tale. We experience a surge of oxytocin and while empathising with the narrator or characters, we feel connected to something bigger than ourselves.

It's all about striving to create content that leaves a lasting impression with the reader. Content that really connects with them. This is where the magic happens.

Research is a really important part of what I do. I conduct a thorough audience analysis and build a firm understanding of your competitor landscape with keyword research, ensuring that your content will be SEO-optimised.

What to expect

Then, the fun begins. I build an approach on how to tell your unique story, and put pen to paper - creating content that tells the story of what makes your business relatable and special to your readers.

They spread the word of where the nectar lies by making a figure-of-eight-shape - aptly named the 'waggle dance'.

Bees can also view a broad spectrum of colours with their panoramic vision. And being able to buzz loudly comes in pretty handy when danger approaches.

I take inspiration from the humble bee's tremendous abilities to understand and react to their environment.

Did you know that bees can dance?